ADAboy Van Conversions
Twice the quota, in a market where nobody buys on impulse
ADAboy builds ADA-compliant van conversions — vehicles that give people with mobility needs their independence back. At around $80,000, it is not an impulse buy. Every sale involves a long consideration window, a serious budget conversation, and a customer who has to trust the company before they will trust the vehicle.
My target was ten qualified leads a month. I passed on twenty.
That came from volume and discipline rather than any trick. I ran prospecting and cold outreach daily, qualified carefully so the sales team only received leads that were genuinely ready, and tracked every touch in Excel and Google Sheets so the pipeline was something the team could actually read — not a list of names, but a picture of where each opportunity stood and what it needed next.
My compensation was tied to vehicles sold rather than meetings booked, so a lead that went nowhere was worth nothing to me. That is a useful thing to be accountable to early in a career: it teaches you to qualify honestly instead of padding a number.
The lesson that stuck: with a purchase this personal, follow-up is not pressure. It is service. The prospects who converted were the ones I stayed in contact with long enough to be useful.